With Aaron Rodgers out for the season, what does that mean for his merch?
With Aaron Rodgers out for the season, where does that leave demand for his merch?
An MRI confirmed the New York Jets quarterback tore his left Achilles tendon during the Monday night win against the Buffalo Bills, according to an NFL post on X, formerly known as Twitter.
That leaves Rodgers on the bench for the rest of the season. According to Bloomberg, Rodgers merchandise sales were booming ahead of the season.
“I honestly thought they had Super Bowl aspirations,” said Steven Kukoda, a fan from Rockaway.
Rodgers, age 39, went down on his team's first drive in the first quarter. The team managed a 22-16 victory in overtime.
“This was about the worst thing that could have happened,” said Bob Dorfman, a sports marketing analyst with Pinnacle Advertising. “You had fans and media and marketing buying in for at least a few years, and now it all goes away.”
Rodgers is nearly 40, Dorfman pointed out. Retirement could be more appealing, he said, and he could become a spokesperson or a game ambassador or enter into marketing.
Either way, “it may force his hand,” Dorfman said of the injury.
“If you’re a season ticket holder you took a big hit last night,” said Robert Katz, owner of Bergen County Sports Cards in Bergenfield.
Some might be looking to sell their tickets, Katz said.
“It has a ripple effect on everyone, on season ticket holders, on Aaron Rodgers cards, on merchandise, on memorabilia, on the players around him,” Katz said.
Kukoda predicted that almost certainly, demand for Rodgers merchandise could take a hit.
“I don’t know who’s going to buy Rodgers jerseys now,” he said.
Daniel Munoz covers business, consumer affairs, labor and the economy for NorthJersey.com and The Record.